A Legacy of Excellence.A Future of Innovation.
About gCELL
gCELL is the newest brand from The Navigator Company dedicated to elevating short fibre pulp and redefining its possibilities. Built on more than 70 years of expertise and innovation, it represents a commitment to excellence, sustainability, and continuous progress.
Key features
gCELL pulp offers high bulk, excellent dimensional stability, high porosity, and strong strength properties, making it ideal for décor, specialty papers, and tissue.
It also delivers high brightness, high opacity, distinctive surface properties, and excellent print quality, making gCELL pulp key for printing, writing, and packaging papers.


High standards for a promising future
gCELL complies with FSC®, PEFC, ISO 9001 (quality management), ISO 14001 (environmental management), ISO 45001 (occupational health and safety management system), and ISO 50001 (energy management).
It is approved for use in food contact according to European Regulation and FDA – ISEGA certificate.
gCELL is committed to upholding the EUDR and sourcing only deforestation-free raw materials. It is also approved for use in EU Ecolabel and Nordic Swan Ecolabel for paper and tissue products.

